SEO

12 Elements Of A Solid SEO Contract

One of the most important tools in any agency or consultancy is the client contract. Contracts can be intimidating to some, but they don’t have to be. Think of a contract as simply an agreement between two parties about the work to be done.

How to Combat 5 of the SEO World's Most Infuriating Problems

These days, most of us have learned that spammy techniques aren't the way to go, and we have a solid sense for the things we should be doing to rank higher, and ahead of our often spammier competitors. Sometimes, maddeningly, it just doesn't work. In today's Whiteboard Friday, Rand talks about five things that can infuriate SEOs with the best of intentions, why those problems exist, and what we can do about them.