Quì raccogliamo studi e consigli pubblicati su forum e blog riguardante principalmente il SEO e il Web Marketing.

Awesome at paid search, but struggling with paid social? Check out columnist Larry Kim's tips for getting the most out of your social PPC initiatives. 

My last column on crazy CRO hacks for search ads was so popular, I didn’t want to leave out the marketers toiling away in social media PPC ads. Just a few years ago, social PPC wasn’t even a thing yet; today, it’s a promotional powerhouse for both branding and performance marketing objectives.

One of the most important tools in any agency or consultancy is the client contract. Contracts can be intimidating to some, but they don’t have to be. Think of a contract as simply an agreement between two parties about the work to be done.